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Beauty Trends for 2025

The beauty industry is always evolving, and 2025 is shaping up to be a year where innovation and natural elegance blend seamlessly. At Balm Beauty Studio, we love staying ahead of the curve so our clients can experience the most exciting new treatments right here in Portland and Beaverton.

1. Skinimalism & Natural Radiance

Less is more. The trend of minimalist skincare and natural facials continues to grow, with a focus on glowing skin supported by treatments like HydraFacial and custom facials. Clients are simplifying routines while investing in high-quality, results-driven care.

2. High-Tech Skincare Treatments

Beauty is going high-tech with options like red light therapy and LED facials. Professional treatments and at-home devices are making it easier than ever to boost collagen, reduce inflammation, and achieve smoother skin.

3. Personalized Beauty Through Technology

From AI-powered skincare quizzes to apps that recommend products, personalized beauty is becoming the standard. At Balm, our estheticians already tailor every skincare treatment to your unique needs, ensuring results that feel custom-made.

4. Bold Eyes & Statement Brows

This year, eyes take center stage. Expect to see lash extensions, lash lifts, and brow laminations gaining popularity as people embrace expressive, bold looks while keeping skin fresh and minimal.

5. Holistic & Preventative Aesthetics

Clients are seeking beauty that supports overall wellness. This includes chemical peels like the VI Peel for preventative skincare, as well as treatments that blend relaxation with long-term results.

6. Clean & Sustainable Beauty

More people are asking about clean skincare products and treatments that align with eco-conscious values. At Balm, we pair effective treatments with professional-grade skincare lines that prioritize safety and quality.

7. Luxury Experiences in Everyday Life

Upscale beauty isn’t just for the city anymore. With our Beaverton spa location at Progress Ridge, clients can enjoy medspa services like laser hair removal and advanced facials without leaving the suburbs.

Stay Ahead with Balm Beauty Studio

Whether you’re curious about the latest skincare treatments in Portland or ready to book laser hair removal in Beaverton, Balm is here to help you experience the best of what’s new in beauty.

✨ Explore our service menu and book your next appointment today.

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